Uniqlo

For UNIQLO’s global Black Friday promotion, Juan created a cast of illustrated characters that personified the different offers, turning a traditional shopping list into something playful, relatable and distinctly human. Designed to connect with UNIQLO’s broad audience, each character represented a different person on your holiday shopping list—from family and friends to yourself. The campaign appeared across UNIQLO stores and advertising displays, bringing a consistent visual personality to the limited-time promotion.