Treasure Island Fest

Treasure Island Music Festival was a two-day boutique music festival produced by Noise Pop and Another Planet Entertainment, set on Treasure Island in the middle of the San Francisco Bay, with panoramic views of the city and Bay Bridge. Known for its mix of indie, electronic and hip-hop acts—and its no-overlapping-sets format—the festival became one of the Bay Area’s distinctive music events. San Francisco Chronicle

For this edition, Juan created the illustrated visual identity for the festival, building a playful, nautical world inspired by Treasure Island itself. The system extended across posters and festival graphics, giving the event a distinctive visual language designed to feel as independent and characterful as the music.